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To stay ahead in this competitive. Ulta beauty is the latest beauty business to make use of the benefits personalization offers through data, partnering with marketing company movable ink to amplify. It’s no coincidence that ulta beauty‘s first acquisitions help it personalize services. The beauty retailer, which now has roughly 32 million loyalty program members, is trying more. Explore a world of beauty: Welcome to discover, your ultimate destination for all things beauty and lifestyle at ulta. What if we told you that you possess a power to manifest your skin's full potential?